Stakeholder Engagement is divided into two parts, and as a multinational Group, adhering to both is essential to achieving our Sustainability Vision. The first part, basic Stakeholder Engagement, is where we send out information and discuss local short-term issues with immediate stakeholders such as:
Stakeholder Engagement is used while developing projects, and is a day-to-day activity for managing our business. It normally culminates with a Sustainable Development Report, published to show how we have performed under our pillar of Responsible Stewardship.
The second part, Strategic Stakeholder Engagement, is much more like market research. We need to know who the leading thinkers are, where key sources of knowledge are held, as well as what we can learn from them. Our need for strategic knowledge is normally focused on the externalities that will affect our business and our business environment in the medium to long term.